In today’s world, it isn’t enough just to advertise. You need to build a relationship with your customers and manage that relationship. That’s PR, and it’s not just for the times when the you-know-what hits the fan.
A public relations campaign can include connecting with your community through social media, pairing with organizations that your business chooses to support, or just being active in the community. This type of campaign will generally manage and enhance the image and reputation of your business.
It isn’t sneaky or crafty, or “fake news.” It is strategically choosing how to connect with your community and customers. Happy communities and customers can increase your business.
Contact me now for a consultation to see if a PR campaign is right for you.